Richmond FC Brand Identity
Richmond FC Brand Identity
Client
Client
Self-Initiated Project
Self-Initiated Project
Year
Year
2026
2026
Content
Content
Category
Category
Building a modern football identity.
Building a modern football identity.
Richmond FC was created as a conceptual football club branding project. The goal was to design a distinctive visual identity that reflects ambition, discipline, and club heritage while remaining adaptable across digital and physical touchpoints.
Richmond FC was created as a conceptual football club branding project. The goal was to design a distinctive visual identity that reflects ambition, discipline, and club heritage while remaining adaptable across digital and physical touchpoints.
Creating a complete visual language.
Creating a complete visual language.
Beyond the logo, the project explored how the identity extends into communication materials, club storytelling, and promotional assets. Every element was designed to maintain consistency while strengthening brand recognition.
Beyond the logo, the project explored how the identity extends into communication materials, club storytelling, and promotional assets. Every element was designed to maintain consistency while strengthening brand recognition.
The identity on the pitch.
The identity on the pitch.
The home kit was designed to be the primary expression of Richmond FC’s visual identity. Deep navy tones, bold detailing, and the club crest work together to create a strong and recognizable presence that reflects confidence, ambition, and club heritage.
The home kit was designed to be the primary expression of Richmond FC’s visual identity. Deep navy tones, bold detailing, and the club crest work together to create a strong and recognizable presence that reflects confidence, ambition, and club heritage.
A fresh perspective on the brand.
A fresh perspective on the brand.
The away kit introduces a lighter visual direction while maintaining the core identity of Richmond FC. Clean contrasts, refined details, and a simplified palette provide versatility without compromising the club’s character.
The away kit introduces a lighter visual direction while maintaining the core identity of Richmond FC. Clean contrasts, refined details, and a simplified palette provide versatility without compromising the club’s character.
Every detail reinforces the brand.
Every detail reinforces the brand.
Even small touchpoints contribute to the overall experience. Match-day credentials, event passes, and supporting assets were designed to create a consistent and immersive brand presence.
Even small touchpoints contribute to the overall experience. Match-day credentials, event passes, and supporting assets were designed to create a consistent and immersive brand presence.
Product Designer • UX Strategist